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	Internetový marketing společnosti Pevi, s.r.o. Ševčíková, Simona Detailed record
	Use of the Internet marketing activities by CzechTourism agency. Doležalová, Lenka ; Vaško, Martin (advisor) ; Jarolímková, Liběna (referee) This thesis focuses on internet marketing and its use in the field of tourism promotion agency CzechTourism. It examines the use of various internet marketing tools and their impact on tourism in the Czech Republic. It also focuses on work detail CzechTourism marketing activities on the Internet in terms of media campaigns in the past two years. An integral part is an analysis of websites, which serve as the main tool to promote the Czech Republic. Detailed record
	Website Analysis of the Czechtourism and the Ministry of Foreign Affairs Focused on Tourism Jelínková, Adéla ; Vaško, Martin (advisor) ; Valentová, Jana (referee) The main theme of this bachelor thesis is the analysis of web pages www.czech.cz and www.czechtourism.com. The analysis is focused on the impact on the Czech Republic's image. Terms related to the internet marketing, the theory of brand and image are explained in the thesis. The current presentation of the Czech Republic and the creation of the Czech corporate identity are described. Practical contribution of the thesis is the website analysis. Finally, the review of the web pages impact on the image of the Czech Republic as an attractive tourist destination is made. Detailed record

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